Hunter, strategy artist, loving father of 3

Mike Lang is a global brand marketing and sales executive who delivers sales and margin results through innovative and insight driven thinking. With more than 30 years leading national and international marketing and advertising agencies in Canada, Mike’s experience and network is second to none.


Mike worked alongside Chris Lang as the President of Lang and Associates from 1980 to 1997, bringing to life sponsorship activations for Canada’s top 10 leading brands. After the GEM Group acquired Lang and Associates in 2000, Mike led Global Sales for the organization, working to grow the company’s business in Japan, Korea, Australia and Germany.


Mike has held senior leadership roles with two of Canada’s leading marketing agencies. From 2001 to 2007 Michael was COO of Y&R, an integrated marketing and communications company that is part of the globally traded WPP group, where he was responsible for annual revenues of $250,000,000. From 2007 to 2013, Mike has held the role of COO of Pareto, Canada’s leading shopper marketing agency. Mike was responsible for all revenue and margin generated by Pareto and delivered double-digit sales and margin growth annually with total approximate sales exceeding $140,000,000.