As pioneers of Sponsorship and Partnership Marketing, Chris and Mike Lang have created a brand that is synonymous with trust, exceeding the expectations of those they work with each and every time.
Over 50+ years, the Lang team has grown to include a suite of trusted worldwide advisors, spanning across all industries, who offer a deep understanding of consumer needs and the most effective ways for partnerships to bring value to a bottom line. Our team has a proven track record of success, matching consumer desire with business objectives in a way that delivers increased ROI for the property.
“Very smart team at LANG Partnerships working with Canadian Pacific over the years— they provided great insight, strategy and brought experience to our community investments and sponsorship programs. The team was knowledgeable and was able to respond quickly to our changing needs and dynamic market shifts – qualities which have made them our trusted partner in the marketplace.”
At LANG, we are driven by passion and a commitment to being difference-makers. We believe that the work we do should help corporations make a positive impact on the lives of their customers. Through the cultivation of rich relationships and globally-focused strategies that create value for our clients, partners and team, LANG succeeds because we want to make a real difference in the world.
The LANG team of partnership experts are strategically focused, delivering value for their clients by drawing on deeply cultivated relationships and a commitment to innovation. With a rich history of thought leadership and a vast network of global connections, LANG has been at the forefront of partnership marketing for 50 years. As one client noted, LANG sets the standard and the industry follows.
“When we started working with Chris he was selling what we would call properties, today they are platforms. It was the ability to take an event and integrate it for impact. That’s what everyone’s looking for today.”
Chairman of the Board of Directors, Manulife Financial Group